In society, individual decisions matter.
For example, the broken window phenomena observes that when one window is broken, more windows become broken. People follow others’ examples or do what is allowed.
Supporting fast food, processed food, unhealthy food makes us weak.
I doubt someone who tends their own garden, purchases a CSA share, or buys organic/local fresh produce from their grocery market gets flabby.
I want to support people who are supporting the right kind of people.
If you are someone who eats a bag of potato chips or goes through the drive through or buys frozen dinners on the way home, I’m not going to design for you.
I only support people who are making the world better.